What is INTERCULTURAL in 2012?
Is it still a useful term or have we moved on? By Matthew Hill
We owe a great deal to the mothers and fathers of culture for setting off to measure, describe and explain culture and its differences.
40 or 50 years ago, the mono-cultural model of country averages raised our consciousness to things outside our own experience.
The double revolution looked out and within as we uncovered the mystery of ourselves. Our invisible in-group culture started to reveal itself.
Intercultural training began with the bi-cultural model and focused on bridging the specific dimensional gaps between two country averages. This model has served trainers and companies well and is still in widespread use today.
As a primer, Richard Lewis’s “When Cultures Collide” gives us a witty and wry overview of the stereotypes that we may well encounter in our travels.
What is more interesting about Richard’s book is the amount it gives away about the author’s own cultural influences, prejudices and programming.
The limits of bi-polar dimensions and sophisticated stereotypes are soon reached and we experience diminishing returns when faced with deeper issues and complexity.
What is the new challenge of 2012?
We have digital natives who are communicating in a new way that we, the grey haired protagonists, struggle and fail to fully comprehend. When I ask my generation about social media they are, for the most part, lost, cautious and afraid.
They are in the old world of “command and control” power and linear thought, preferring the certainty of known groups and networks. With a strong sense of the separation of private and public, they seek to protect as much as possible - from their pin number to their opinions.”
As Thomas Power of Ecadamy says they are, “Closed, Structured and Controlled.” He would see our digital future as being Open, Random and Supportive.
The oft-claimed constant country culture theory is now being challenged by other factors. The strong influence of global corporations, consumerism, youth communication and gender politics are accelerating a shift in values and behaviours.
Interestingly, the economic troubles of America’s Subprime melt down and the Eurozone’s Euro crises are producing both conservatism and possible revolution.
The Eurozone is interesting from a cultural perspective because it represents a lead and lag between those that have assimilated the values of pan European cooperation at a values level (at a practical level they have stopped printing their own money) and others who never really believed in locking arms across country borders but were happy to enjoy the subsidies and cheap loans and to line their own pockets with their former enemy’s largesse.
The opportunity in 2012 is for interculturalists to become involved in the debate about the future. Answers are needed to the questions, “What should come after Free Market, Democratic Capitalism?” and, “Who will have the CULTURAL COMPETITIVE ADVANTAGE in the system that will follow this one?”
We live in exciting times.
Matthew Hill is an Intercultural Facilitator, Author and Leadership Coach.
